Upfield, the largest plant-based consumer products company in the world!
All around the world, consumers know and love Upfield products, including iconic brands such as Vitam, Becel ProActiv, Altis olive oil category leader, Super Fresco and Nea Fitini.
Vitam - for more than 70 years... provides the right Taste and Nutritional Values. A loved brand with a great heritage. Nutritious product and guaranteed choice for daily consumption for the whole family.
Becel Proactiv - Partner in heart health. A product with plant sterols and that is clinically proven to lower high cholesterol levels naturally in the allowed daily ration.
Altis – A leading brand in the olive oil category that guarantees superior quality and taste "to the last drop“.
Super Fresco - Value for money paid for over 4 decades! With rich taste, aroma and affordable price.
Nea Fytini – Offers a milder taste than butter and at the same time enhances the taste of all other ingredients. It can be used in any type of cooking.